REPORTING vs
ANALYTICS
Reporting is the process of effectively translating and presenting the data generated by a business in a format that allows insight into performance. Tailored reporting for each audience within a company allows more-detailed analysis of activity within and between business areas.
The goal of data analytics is the interpretation of data to gain insight, which can then be used to improve business processes and performance.
Both work best if the data is firstly organised in a data warehouse.